Tag Archives: new market

How to enter a new market the right way: the digital approach

Author: Álex Gargallo

When entering a new market there are certain things we tend to forget, even when they are pretty obvious. These things can be as important as researching our target market before entering into it, or having a clear digital marketing strategy. Although it’s clear that selling will probably take up most of our time at the beginning; a good digital marketing strategy can actually help us to reinforce our sales, as well as help us to generate buzz and build a community. These are really important aspects when entering a new market!

Here you’ll find an overview of the things you are going to need in order to successfully enter a new market: Continue reading

Review of our first #TheLineBtwnTalks: How to enter a new market the right way

On March 25th, TheLineBtwn hosted the first talk of an exciting series that will take place every two months at WeWork Soho West.

Our first talk was about the proper way to enter into a new market.  We invited Lenore Kantor, a branding and launch expert. She shared her expertise with us and gave advice on how to launch a new company or product. She described the process and the aspects we need to take into account such as knowing the resources you have or the staff you might need.

As a counterpart, our very own Álex Gargallo gave an overview about digital marketing needs when entering a new market. She showed how having an attractive website, setting your goals in advance, having the ability of learning from the experience of your competitors and creating integrated campaigns are a must in order to succeed. We will post a more detailed article about it over the next week!

To conclude the event, we enjoyed ourselves over wine, snacks and homemade Spanish omelet while mingling with each other. You can take a peek of how fun it was in the following video (and yes, we had all that food!! 😉 )

If you don´t want to miss any of our cool events please follow us on social media. Our next event will be at the end of May. We will give more details soon… stay tuned!!