How to enter a new market the right way: the digital approach

Author: Álex Gargallo When entering a new market there are certain things we tend to forget, even when they are pretty obvious. These things can be as important as researching our target market before entering into it, or having a clear digital marketing strategy. Although it’s clear that selling will probably take up most of … More How to enter a new market the right way: the digital approach

Review of our first #TheLineBtwnTalks: How to enter a new market the right way

On March 25th, TheLineBtwn hosted the first talk of an exciting series that will take place every two months at WeWork Soho West. Our first talk was about the proper way to enter into a new market.  We invited Lenore Kantor, a branding and launch expert. She shared her expertise with us and gave advice … More Review of our first #TheLineBtwnTalks: How to enter a new market the right way