Online Reputation: Six steps to own and manage your presence on the Internet

Author: Verónica Ruiz Have you ever googled your company or your own name on Facebook? Did you find yourself? Were you surprised by the results? If you did, you have probably felt funny about how you cannot control some things. Yes, that can happen when you see what is being said about you on the … More Online Reputation: Six steps to own and manage your presence on the Internet

Storytelling for business: An introduction

Authors: Aina Borras and Álex Gargallo We have recently attended a fascinating workshop on storytelling at General Assembly called: “Storytelling for entrepreneurs: Presentation to elevator pitches”. The instructor, Andrew Linderman, is a writer, storyteller and story coach. The workshop’s goal was to teach how to use storytelling techniques in business settings. The session began with … More Storytelling for business: An introduction