Tag Archives: digital marketing

The 5 Easiest Ways to Find Investors

Facebook Twitter Pinterest LinkedIn

Author: Verónica Ruiz

Do you remember Waldo? Wasn’t challenging to find his red-and-white-striped shirt, bobble hat, and glasses hidden in the middle of a crowd at first? However, once you had spotted him the first time, it became easier to do so in the next illustrations.

The same thing happens with investors: Where are they? How can you identify them? Are they in different scenarios?

6185909596_f1baefd65a_z
To launch a startup, or to make it grow, economic support is eventually needed. As we all know, it’s not always easy to find investors. The good news is that, as it happens with Waldo, once you have found them the first time, it becomes easier. We hope the following steps will help you to learn where to look for investors and how to identify them: Continue reading

RESCHEDULED – Second #TheLineBtwnTalks planned for June 10th, 6:30- 8:30PM

Facebook Twitter Pinterest LinkedIn

We are sorry to announce that the event “#TheLineBtwnTalks: BIG DATA FOR BIG CONSUMERS” planned for June 10th from 6:30PM to 8:30PM has been postponed. It will be rescheduled for September. The final date will be announced soon.

The great news is that Nuria Lloret, Founder and CEO of TheLineBtwn, will moderate the panel. Nuria is an expert in Digital Communication, Web Analytics & Personal Branding and Online Identity.

We apologize for any inconveniences that this might cause you.

Please stay tuned to our blog and have an amazing summer!

 TheLineBtwn Team.

 

#TheLineBtwnTalks: Big Data for Big Consumers

TheLineBtwn is delighted to announce the second talk of our series #TheLineBtwnTalks which are held every other months at WeWork Soho West.


Author: Álex Gargallo

IMAGEN_THELINE_BIG

TheLineBtwn is delighted to announce the second talk of our series #TheLineBtwnTalks that takes place every two months at WeWork Soho West. Our goal is to engage in discussions with renowned professionals on the latest news, perspectives and ideas on digital marketing in the cultural and creative industries.

The second talk will revolve around how the use of big data/analytics will affect us both as consumers and citizens. We will have speakers from three different areas: Fashion (private sector), government (public sector) and Environmental, Social and Governance (mix between both private and public sectors.)

Continue reading

New York TechDay: Review and highlights

Author: Verónica Ruiz

TechDay

Last week TheLineBtwn attended TechDay 2015, New York’s largest startup event, with over 400 exhibitors and more than 10,000 attendees. As you can imagine, the Pier 92 that was housing the event was crowded all day long.  It was full of young and talented companies with amazing and innovative ideas, investors, journalist and digital marketing professionals like us :). Continue reading

How to enter a new market the right way: the digital approach

Author: Álex Gargallo

When entering a new market there are certain things we tend to forget, even when they are pretty obvious. These things can be as important as researching our target market before entering into it, or having a clear digital marketing strategy. Although it’s clear that selling will probably take up most of our time at the beginning; a good digital marketing strategy can actually help us to reinforce our sales, as well as help us to generate buzz and build a community. These are really important aspects when entering a new market!

Here you’ll find an overview of the things you are going to need in order to successfully enter a new market: Continue reading

Review of our first #TheLineBtwnTalks: How to enter a new market the right way

On March 25th, TheLineBtwn hosted the first talk of an exciting series that will take place every two months at WeWork Soho West.

Our first talk was about the proper way to enter into a new market.  We invited Lenore Kantor, a branding and launch expert. She shared her expertise with us and gave advice on how to launch a new company or product. She described the process and the aspects we need to take into account such as knowing the resources you have or the staff you might need.

As a counterpart, our very own Álex Gargallo gave an overview about digital marketing needs when entering a new market. She showed how having an attractive website, setting your goals in advance, having the ability of learning from the experience of your competitors and creating integrated campaigns are a must in order to succeed. We will post a more detailed article about it over the next week!

To conclude the event, we enjoyed ourselves over wine, snacks and homemade Spanish omelet while mingling with each other. You can take a peek of how fun it was in the following video (and yes, we had all that food!! 😉 )

If you don´t want to miss any of our cool events please follow us on social media. Our next event will be at the end of May. We will give more details soon… stay tuned!!