RESCHEDULED – Second #TheLineBtwnTalks planned for June 10th, 6:30- 8:30PM

We are sorry to announce that the event “#TheLineBtwnTalks: BIG DATA FOR BIG CONSUMERS” planned for June 10th from 6:30PM to 8:30PM has been postponed. It will be rescheduled for September. The final date will be announced soon. The great news is that Nuria Lloret, Founder and CEO of TheLineBtwn, will moderate the panel. Nuria … More RESCHEDULED – Second #TheLineBtwnTalks planned for June 10th, 6:30- 8:30PM

Pitching Investors: Because money doesn’t grow on trees

Author: Verónica Ruiz Are you trying to come up with the next viral idea that will help your start-up finally take off? Or are you waiting for an investor to show up at your doorstep and say “Hey, I’m giving you some money because you’re awesome. No refunds, bye!”? If so, maybe you should wake … More Pitching Investors: Because money doesn’t grow on trees

#TheLineBtwnTalks: Big Data for Big Consumers

TheLineBtwn is delighted to announce the second talk of our series #TheLineBtwnTalks which are held every other months at WeWork Soho West. Author: Álex Gargallo TheLineBtwn is delighted to announce the second talk of our series #TheLineBtwnTalks that takes place every two months at WeWork Soho West. Our goal is to engage in discussions with renowned professionals on … More #TheLineBtwnTalks: Big Data for Big Consumers

Online Reputation: Six steps to own and manage your presence on the Internet

Author: Verónica Ruiz Have you ever googled your company or your own name on Facebook? Did you find yourself? Were you surprised by the results? If you did, you have probably felt funny about how you cannot control some things. Yes, that can happen when you see what is being said about you on the … More Online Reputation: Six steps to own and manage your presence on the Internet

New York TechDay: Review and highlights

Author: Verónica Ruiz Last week TheLineBtwn attended TechDay 2015, New York’s largest startup event, with over 400 exhibitors and more than 10,000 attendees. As you can imagine, the Pier 92 that was housing the event was crowded all day long.  It was full of young and talented companies with amazing and innovative ideas, investors, journalist … More New York TechDay: Review and highlights

How to enter a new market the right way: the digital approach

Author: Álex Gargallo When entering a new market there are certain things we tend to forget, even when they are pretty obvious. These things can be as important as researching our target market before entering into it, or having a clear digital marketing strategy. Although it’s clear that selling will probably take up most of … More How to enter a new market the right way: the digital approach

Review of our first #TheLineBtwnTalks: How to enter a new market the right way

On March 25th, TheLineBtwn hosted the first talk of an exciting series that will take place every two months at WeWork Soho West. Our first talk was about the proper way to enter into a new market.  We invited Lenore Kantor, a branding and launch expert. She shared her expertise with us and gave advice … More Review of our first #TheLineBtwnTalks: How to enter a new market the right way

Storytelling for business: An introduction

Authors: Aina Borras and Álex Gargallo We have recently attended a fascinating workshop on storytelling at General Assembly called: “Storytelling for entrepreneurs: Presentation to elevator pitches”. The instructor, Andrew Linderman, is a writer, storyteller and story coach. The workshop’s goal was to teach how to use storytelling techniques in business settings. The session began with … More Storytelling for business: An introduction