In 2017, Roca turns 100 years old and, as part of this year’s celebrations, Roca Tile USA trusted The Line Between to organize this exclusive event on May 23rd at The Standard Hotel in New York City. Symbol or architecture and style, we couldn’t think of a better location to celebrate a century of the best design, quality, and innovation at Roca.
Between the attendees, we enjoyed the company of many architecture, interior design, and industry professionals from all over the world, who enjoyed a unique networking event and a night full of surprises and emotion.
During the event, all the guests had the opportunity to see a one-time-only exhibition of our Armani Collection, a collaboration between Roca and the renowned designer, that the brand presented exclusively at this event in New York City.
We wanted everyone to feel part of this special celebration and every single detail was personalized, including various giveaways throughout the night. All the guests also had the opportunity to take a picture in a photo booth and enter a raffle to win a trip to visit Roca’s facilities in Barcelona and Valencia!
Undoubtedly, one of the highlights of the night was getting to listen Roca Tiles USA CEO, Jorge Torres, talk about his trajectory at Roca, their values as a company that now has 100 years of history, and the vision for the future.
We couldn’t be more proud to be part of this event and to have been chosen by a company like Roca to celebrate this unique event.
It was a night full of design, friendship, and emotion and we want to thank the Roca Tile USA team and everyone who joined us and helped to make it a night to remember.
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